Author Avatar Business Planning

by Webnme on Sep 4th 2011

Web Site Planning Tips - Business Planning

Start with Your Goals

You really want to start with a stated set of goals for what you want your web site is to accomplish.   It is very easy to become preoccupied with design and the myriad details of running a web site.   Having stated goals will help you keep focused on solutions that get you where you want to go.  Just as you wouldn’t want to build a house without a blueprint, you don’t want to build a web site without a plan and goals.

Blueprint for Planning

 

Set Clear Requirements and Do Some Brainstorming  

Have Clear Requirements

You can waste a lot of time and money working with a developer if you don’t have clear requirements that you both understand.

Illustration of Brainstorming

Do Some Brainstorming

To help define your requirements, it may be best to do a little brainstorming right of the bat and think about questions like these:

  • What is the purpose of the web site?
  • Who is the target audience?
  • What does your target audience want to see and do?
  • What will engage your target audience?
  • What is the best way to get your message to your target audience?
  • What is the core content you intend to have – this can drive your bandwidth and storage requirements?
    • Primarily text with some graphics?
    • Graphics rich?
    • Streaming media hosted on your site?
    • Downloadable files?
  • How are you going to fund the costs of a web site?
  • What kinds of things do you want to sell?
  • How are you going to sell them?
  • Are you going to present creative content to generate advertising revenue
  • Are you going to present creative content to promote sales of items on other sites; e.g. self-publishing via Amazon or other sources, including books for Kindle, Nook, etc.
  • Are you going to present creative content to promote sales of items on third-party sites that specialize in imprinting images on products; e.g., Café Press and 3DRose.
  • Do you intend to use creative content from other people to build an online community.
  • Do you plan to offer discussion and participation to build an online community.
  • Will you be using social media/social networking sites along with your own website?
  • Are you planning to have a common brand across all of your web presences?

About Webnme

The developer's first experience with computers was with Fortran IV. Wow that's ancient. After graduate school, he taught history for a number of years at a community college before attending law school and becoming an attorney. In 1997 he changed careers to become a web developer/designer with an interest in all things web related. He currently maintains several dozen websites including a family of websites for a non-profit corporation that gets over five million page views monthly. This is his developer website. The opinions expressed are his own.

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